BAT's Strategic Investments muE-Cigarettes, Heated Fodya, uye Oral Cigarettes Drive Growth Targets ye2024.

Kupinda kweBAT muchikamu chezvimwe zvinhu zvinogadzirwa nefodya kunoratidza mafambiro eindasitiri ekusiyana-siyana uye kujairana nekusanduka kwezvinodiwa nevatengi.Sezvo kushandiswa kwefodya kwechinyakare kuri kuramba kuchidzikira mumisika mizhinji, kudiwa kwedzimwe nzira dzine njodzi kwave kukwira.Mukupindura shanduko iyi, BAT yanga ichiisa mari mukutsvaga nekusimudzira kugadzira portfolio yezvigadzirwa zvechizvarwa chinotevera zvinopa huwandu hwezvinodiwa nevatengi.

Hungwaru hwekambani yekutarisa fodya e-e-fodya, fodya inopisa, uye fodya yemumuromo inotsigirwa nekuzvipira mukuderedza kukuvadza uye kucherechedzwa kwemabhenefiti ehutano anoenderana nezvimwe zvigadzirwa izvi.Nekupa vatengi sarudzo dzakasiyana-siyana dzinopa kuunza nicotine nenjodzi dzehutano dzakaderera kana zvichienzaniswa nefodya yechinyakare, BAT iri kuzvifambirana nezvinangwa zvehutano hweveruzhinji uku ichisanganawo nezvinodiwa nevatengi vakuru.

Kudyara kweBAT muma e-fodya, kunyanya, kwave kuri mutyairi wekukura kwayo.Kambani iyi yanga ichikwirisa hunyanzvi hwayo hwekugadzira michina yevaping uye e-zvinwiwa zvinopa chiitiko chinogutsa kune vatengi vakuru vanotsvaga dzimwe nzira dzefodya dzinobvira.Iine tarisiro yemhando, chengetedzo, uye kutevedzera, BAT yakazvimisa semutungamiri mumusika uri kukurumidza kuwedzera e-fodya, ichiwedzera kudiwa kuri kukura kwezvigadzirwa zvisina chikakananda zvisina utsi.

Mukuwedzera kune e-fodya, BAT yanga ichitsvaga mikana muchikamu chefodya inopisa.Nekushandisa tekinoroji yekudziisa, kambani yakaunza zvigadzirwa zvinopisa fodya pane kuipisa, zvichipa imwe nzira inogona kuderedzwa-njodzi kune vakuru vanoputa.Chikwata ichi chakawedzera kusimba mumisika yakasiyana, uye mari yeBAT mufodya inopisa inoratidza kuzvipira kwayo kupa vatengi sarudzo dzakasiyana-siyana dzinoenderana nemitemo yekuderedza kukuvadzwa.

Pamusoro pezvo, kupinda kweBAT mufodya yemukanwa, inozivikanwawo sehomwe isina fodya yechikakananda, inosimbisa kuzvipira kwayo kuzadzisa zvinodiwa nevatengi vakuru.Zvikwama izvi, zvine nicotine uye zvinonhuwirira asi zvisina fodya, zvinopa nzira ine hungwaru uye iri nyore yekuti vatengi vanakidzwe nechikakananda pasina kutsva.Sezvo musika wefodya wepamuromo uchiramba uchikura, kudyara kweBAT muchikamu ichi kunoratidza kugona kwayo mukupindura kushanduka kwezvinodiwa nevatengi uye simba remusika.

Kuranga kweBAT kwehungwaru pamwe nekudyara kwakanangana hakuna kungosimudzira kukura kwayo muzvikamu zvezvigadzirwa zvinosimukira asi zvakaisa kambani kuti ibudirire kwenguva refu.Nekukoshesa hunyanzvi hutsva, ruzivo rwevatengi, uye kutevedza kwemitemo, BAT yakaratidza kugona kwayo kuchinjira kumamiriro ekuchinja nekukurumidza uku ichitsigira kuzvipira kwayo kune zvine chekuita nebhizinesi maitiro.

Tichitarisa kumberi, zvinangwa zvekukura zveBAT zve2024 zvinoratidza kuenderera mberi kwekutyaira hunyanzvi uye kuwedzera huvepo hwayo munzvimbo yakaderedzwa-njodzi yechigadzirwa.Iine portfolio inosanganisa e-fodya, fodya inopisa, uye fodya yemumuromo, kambani yakanyatso kurongeka kuti iwane mari pakukura kuri kudiwa kwezvimwe zvigadzirwa zvefodya uye kubatsira kuzvinangwa zvehutano hweveruzhinji nekupa vatengi vakuru huwandu hwenjodzi dzinogona kuderedzwa. zvisarudzo.

Mukupedzisa, hurongwa hwekudyara kweBAT mu-e-fodya, fodya inopisa, uye fodya yemuromo inoratidza kuzvipira kwayo kuzadzisa zvinodiwa nevatengi vakuru vachiri kutyaira zvinangwa zvekukura zva2024 zvichienda mberi.Kuburikidza nekutambira hunyanzvi pamwe nemisimboti yekuderedza kukuvadzwa, kambani yagadzirira kuita basa guru mukuumba ramangwana reindasitiri yefodya uye nekubatsira kuti pave nemamiriro ezvinhu apo dzimwe nzira dzekuderedza njodzi dzinogona kugarisana nefodya yechinyakare.

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